The platform is rolling out a new feature that allows them to cut down on the amount of AI-made media appearing in their feeds. This move comes as the platform announced that it now features in excess of 1 bn AI-generated clips.
Pilot Phase and Launch
The new functionality is being tested over the next few weeks before a widespread release. This development comes amid a rise in AI-generated material, spurred by new AI video creators.
AI Proliferation Online
It has been noted that approximately one in 10 of the fastest-growing video streams on a popular video site only show content made by AI. A significant portion of this material is deemed low-quality AI content, a term for inferior, mass-produced content that is typically illogical or dreamlike.
“We know from our community that numerous viewers appreciate content made with AI tools, from AI artwork to informative clips, and we want to offer the community the option to see more or less of that, according to their own choices,” commented a spokesperson.
Volume and Proportions
TikTok announced that there are presently over a billion videos on its network labeled as artificially created. Overall, more than 100 million videos are added to the app each day, making clips made by AI a minor part of its total content library.
How to Adjust Settings
Users will be in a position to decrease or raise the level of AI content they see by using the content preference feature in the application and selecting the AI content topic. Further subjects that are already be controlled under the setting include news, style, beauty, and choreography.
Platform Guidelines
Its rules require creators to identify convincing AI-generated content, and it bans harmful AI impersonations of celebrities or critical incidents. Any believable AI-generated clip that is not labeled can be deleted under its terms of service.
Additionally, the service will now add an AI-generated watermark to content produced via its proprietary AI systems, or flagged by an industry-wide initiative for recognizing artificial media. This measure is designed to help prevent users from attempting to bypass the disclosure requirement.
AI Literacy Programs
The platform is also establishing a $2 million educational fund for specialists and institutions to produce educational content about ethical AI use. This program will support educational bodies focused on educating programming and robotics.
Content Safety Approach
TikTok has defended its moderation strategy, during controversy over plans to cut jobs for numerous content moderators in the United Kingdom. TikTok is planning to eliminate 439 jobs in its trust and safety division in London, with trade unions and internet security professionals raising concerns that humans are being replaced by automated systems.
A trust and safety lead clarified that staff-based oversight would continue to be important, but automated tools can protect employees by removing the most harmful content prior to it gets reviewed by people. The company reported a notable drop in explicit and harmful content handled by content reviewers over the previous year due to reliance on its automated systems.
We believe it is crucial to balance humans and technology to maintain a secure environment,” the executive stated. “We’ll have staff as involved in the system, but we additionally believe it’s highly necessary to limit contact with dangerous material as quickly as possible, which is why a significant AI assistance is making a difference operate efficiently.”
